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Better Advertising’s Assurance Platform Endorsed by the Digital Advertising...
Wow it feels good to be official! In case you missed our press release, Better Advertising has become the first, and currently only, company endorsed by the Digital Advertising Alliance (a joint...
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RESEARCH: consumers feel better about brands that give them transparency and...
We’ve just completed a study, with the help of Dynamic Logic, on how consumers interact with the Advertising Option Icon, powered by Better Advertising’s Assurance Platform, and the impact of that...
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Evidon and IAB EU explain EU Self-Reg at Interact
The Evidon team is having a great showing at IAB Interact in Barcelona, with Scott Meyer, Colin O’Malley, Damian Scragg, Steven Garrett, and Raimar Von Wienskowski in attendance. Join the Twitter...
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A top-level view of the COPPA amendments
Ad agencies, networks, and anyone else doing business in the Online Behavioral Advertising (OBA) space take note: COPPA (the “Children’s Online Privacy Protection Act”) is being amended and it will...
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The Children’s Online Privacy Protection Act Revision – What It Means For...
By now, you’ve likely heard that there have been some changes to the Children’s Online Privacy Protection Act (COPPA). We’re here to help you figure out what you have to do. The changes, which will...
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The Evidon Weekly Digest 2/20/13
According to European data watchdogs, Google has not met its January 8th deadline to respond with “precise and effective” answers to 27 data regulators’ recommendations. The regulators are poised to...
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